Why Cleveland Is A Great Place To Live

All Things CLE

Whether you’re from Cleveland or relocating here, there are so many reasons to love The Land, one of which is real estate. Whether you’re buying your first home, selling your beloved home, relocating here or want to invest in real estate — Cleveland is a great place to live.

Cleveland is located in northeast Ohio on the southern shores of Lake Erie and is about 60 miles west of the Pennsylvania border. Greater Cleveland sits along Lake Erie for about 100 miles and runs  40+ miles inland. It incorporates Cuyahoga, Lake, Medina, Geauga and Lorain counties and includes more than 70 suburbs, such as Lakewood, Bay Village, Parma, Westlake, Shaker Heights, Cleveland Heights, Strongsville, East Cleveland, Euclid, Fairview Park, Garfield Heights, North Olmsted, Rocky River, Avon, Avon Lake and more.

The city of Cleveland has a population of 381,009 (census.gov) while Greater Cleveland has a population of around 2.1 million (worldpopulationreview.com) making it the 32nd largest metro area in the U.S and the second largest city in Ohio (behind Columbus).

Downtown Cleveland has been revitalized over the last five years, with an estimated $19 billion in development already completed or planned in the last ten years. Occupancy rates are at 98% while home sales are up around an impressive 12% year after year (Real Wealth Network).

For more Cleveland real estate stats, click HERE.

There are some major factors that make Cleveland a great place to live and purchase real estate including:

  • “#1 City to Buy Home for Best Rental Return” – CNBC
  • “#4 City Where Your Paycheck Will Go the Furthest” – Forbes
  • “#10 Best City for First Time Home Buyers” – Business Insider
  • “Cleveland Real Estate Market Trends” – Movoto
  • “Ohio Best State for Start-Up” – Forbes
  • “#84 Best Place to Live” – U.S. News


Some great aspects contributing to Cleveland’s economy include:

  • It’s home to the fastest growing healthcare economy in the country (home to well-known Cleveland Clinic). The healthcare sector serves as one of the leading employers in the area.
  • 10 Fortune 500 companies have their headquarters here, one of which is Sherwin Williams.
  • Cleveland is home to the second largest live theater district (Playhouse Square) in the country, behind New York City.
  • Cleveland has three major sports teams: Cleveland Cavaliers, Cleveland Browns, Cleveland Indians.
  • The Rock & Roll Hall of Fame is located in downtown Cleveland.
  • You can find the famed “A Christmas Story House” in CLE.
  • The Cleveland Orchestra consistently ranks as one of the best orchestras in the world.
  • Cleveland is home to the NASA Glenn Research Center.

Wondering what there is to do around Cleveland? The answer is PLENTY.

The city offers residents and visitors alike tons of things to do:

  • Grab some delicious food from one of the many amazing restaurants
  • Spend the day in Little Italy
  • Catch a game at one of the many great local bars
  • Indulge your culinary side at the West Side Market
  • Tour the Rock & Roll Hall of Fame
  • Go to a Browns, Indians, Cavaliers, or Monsters game
  • Shop at the 5th Street Arcades
  • Tour the “A Christmas Story House”
  • Spend a relaxing Saturday or Sunday morning at a farmers market
  • Catch some sun at one of the many beaches
  • Spend the day on Lake Erie
  • Play some golf
  • Watch a play at Playhouse Square
  • Take a hike in the Cleveland Metroparks
  • Spend the day at a local brewery
  • Drink some wine at a local winery
  • Go fishing
  • Go shopping at Crocker Park, Eton Chagrin Boulevard, Legacy Village or Beachwood Place
  • Spend the morning relaxing or working in one of the local coffee shops
  • Indulge your love for sweets at a local bakery
  • & so much more

While Cleveland really does have so much to love, our favorite part of this wonderful city is the pride that the we have in it. Clevelanders aren’t fair-weather fans when it comes to how much they love their city (or their sports teams lol).

If you’re relocating or considering relocating to Cleveland, send us an email at sfloodrealestate@gmail.com for a copy of our free Relocation Guide.

For a copy of our Moving Guide, click HERE.

Posted on October 18, 2020 at 2:16 pm
Susan Flood | Posted in Around Cleveland, Buyers, Sellers |

How to be Competitive in a Bidding War

One of the most stressful situations when searching for a home occurs when other buyers are competing for the home you want. To make an offer on the perfect house only to find out you have entered a bidding war is certainly frustrating.

It’s common to feel helpless as you wait for communications to come back through the agents involved, hoping for some good news. To that end, we’ve put together some tips for how to make a multiple offer situation as comfortable and successful as possible for my buyers.

  • Pick a real estate agent who is well organized and an exceptional communicator. A lapse in communication could be interpreted as disinterest. Don’t get overlooked because your agent didn’t communicate with the seller’s agent in a timely manner.
  • Have your pre-approval letter or proof of funds in hand. You may have a great offer to submit, but if you can’t back it up with proof you are qualified to purchase the home, the seller may just move on. Make a cash offer if you are able. If not, make as large a down payment as possible, and use a lender that communicates effectively with all parties.
  • Offer more than the asking price. Your agent should do a comparative market analysis (CMA) to give you a good idea on the home value as soon as you decide to make an offer. If it’s not too out of line with the CMA or your budget, offer more than the asking price.
  • Keep your offer clean and simple. Don’t ask for contingencies that aren’t necessary to closing the transaction.
  • Shorten the inspection period. Asking for a 5 to 7 day inspection period instead of the traditional 10 lets the seller know that you aren’t going to waste anyone’s time. Find a home inspector who has availability to schedule your inspection as soon as your offer is accepted.
  • Have your earnest deposit ready. Offer an earnest deposit that sends the message that you are serious about your offer and have the funds ready to turn in as soon as your offer is accepted.
  • Offer flexibility with your closing date. Convey through your agent that you are willing adjust the closing date to suit the seller’s needs.
  • Include a personal letter. Let the seller know who you are, what you like about the home, and that you intend to take good care of their former residence. Let them know what it is about the home that has already made it special to you.
  • Consider an escalation clause. Let the seller know your offer isn’t the highest you will go by including a clause stating that you will increase your offer, up to a set price, if the seller shows you a higher offer from another buyer.
  • Be diplomatic with negotiations after your contract is signed. Remember that the seller has other interested parties to fall back on. If you turn ugly after the contract is signed, making additional demands or not following through with your promises, the seller may hand you back your deposit and work with someone else.

Is buying or selling on your mind but not sure what’s going on in your local market? Check out our Neighborhood News.

It’s the best way to stay connected to what’s happening in the real estate market in your area. By signing up for Neighborhood News, you will be able to:

•See homes that are for sale or have sold recently.
•Find out if home sales in your area are trending up or down.
•See what houses near you are currently selling for.

To simply sign up and receive a monthly neighborhood market report, click HERE.

For our step by step Buyer’s or Seller’s Guides, email Sfloodrealestate@gmail.com or contact us at 440.558.8841.

Posted on July 30, 2020 at 5:18 pm
Susan Flood | Posted in Buyers, Sellers |

Looking To Sell? The Flood’s Real Estate Can Help.

Considering Selling Your Home?

There seems to be one issue that realtors and buyers alike are currently running into – lack of inventory.

Before the pandemic, there was an inventory shortage. Now, that’s an understatement; in fact, in many parts of the U.S., inventory is less than half of what it was this time last year.

A survey by Lending Tree looked at the behaviors of potential homebuyers. The results indicated that 58% of home buyers are more likely to purchase a home within the next year, EVEN amongst the current health crisis (Keeping Current Matters).

The main reasons buyers are willing to purchase a home this year include:

  • Low mortgage rates
  • Reduced spending
  • Re-evaluating their current space (Keeping Current Matters)

To view the article, click HERE.

Given these factors, demand for housing will continue to grow this year. What does this mean for you?

If you wanted to purchase a home this year, you have a wonderful opportunity to take advantage of historically low mortgage rates (and these rates are expected to remain low for a while).

If you had planned on selling your home before the pandemic or are considering it now, your home is likely in HIGH demand due to increased buyer interest and low inventory. This might be the perfect time to list your home.

Why Choose The Flood’s Real Estate

When choosing which REALTOR® you want to sell your home, the decision should not be taken lightly. After all, selling your house is a HUGE life change and you want to ensure you hire one that is both knowledgable and hard-working and also has your best interest in mind. When you hire The Flood’s Real Estate to sell your home, we strive to make the selling process not only successful for our client but also as smooth and stress-free as possible so the entire process goes seamlessly.

“When getting help with money, whether it’s insurance, real estate or investments, you should always look for someone with the heart of a teacher, not the heart of a salesman.” – Dave Ramsey

Here is a brief breakdown of what is included when hiring us to list your home:

  • Seller’s Guide – You’ll receive an in depth Seller’s Guide that walks you through the entire process from start to finish (figuring out the price, marketing, closing, what information we need from you, etc.).
  • Net Proceeds Sheet – We will provide you with a net proceeds sheet which will give you an estimate of the amount of money you will take away from selling a home.
  • Comps – We’ll supply you with comps in order to help you understand how we’ll figure out the best price for your home in the current market and be able to price it competitively.
  • Professional Photography – We did a post on this a few weeks ago on our Instagram (@thefloodsrealestate) and cannot express how strongly we feel about getting professional photos taken of your home to show it in the best light online. After all, it’s where the majority of buyer’s (52%) will initially see your home and decide whether or not they want to tour it.

  • Staging – Susan Flood of The Flood’s Real Estate is a certified stager and can give you tips and advice on how to prep your home to sell, as well as how to best stage your home so it appeals to a wide range of potential buyers. You will also receive our Staging To Sell Guide.
  • Marketing – We’ll put on the full-court press when it comes to marketing. Your home will be posted on multiple online sites such as the Multiple Listing Service (MLS), Coldwell Banker Schmidt FOC’s website, Zillow, realtor.com, Redfin, The Flood’s Real Estate’s website, etc. It will also be posted across all of our various social media platforms. Other forms of marketing that will be considered to get your home sold fast and for the best price include post cards, email campaigns, online ads, coming-soon campaigns, video tours and drone shots (if needed). We customize our marketing plans to fit each client and their home.
  • Broker’s Open and Open Houses – With your permission, we will hold a broker’s open and open houses to get your home as much exposure as possible.

Ready to get your house sold? So are we! Give us a call or text us at 440.558.8841 or email us at sfloodrealestate@gmail.com!

Posted on July 13, 2020 at 9:21 pm
Susan Flood | Posted in Sellers |

Easing The Stress of Relocation

Tips for Relocating to a New Town

Moving is always hard work but moving to a new town can be exceptionally hard, even when you are excited about your next chapter in life. As your real estate agent, I can help you find a home if you’re moving to Cleveland; whether you come into town to view homes or I give you video tours of the listings you’re interested in.

If you’re moving from Cleveland to another place, I can refer you to an agent in your new town to help you find your new home, and also give you referrals for other services you will need, such recommendations for hotels, restaurants, child care, and pet boarding while you get settled.

To help make the logistics of your relocation as smooth as possible, here are some to-do items you may not have thought about yet.

  1. As soon as you know you will be moving, start to organize your belongings, getting rid of things you don’t want to take with you.
  2. Collect used packing materials like boxes and bubble wrap to reduce what you will need to purchase.
  3. Start packing items you don’t use daily, like family mementos, holiday decorations, books and décor accessories.
  4. Get an estimate from moving companies and schedule a tentative date with the one you choose.
  5. Visit your new town, if possible, and arrange a driving tour with a real estate agent that can show you different neighborhoods, shopping centers, and the locations of hospitals, schools, churches, and recreational facilities or parks.
  6. When you know what school district your children will enroll in, visit the schools your children will attend to meet the principal and tour the grounds.
  7. Once you know what neighborhood you will be living in, join Nextdoor or the neighborhood Facebook page to keep abreast of what’s happening there.
  8. Locate and pack your important papers and ID’s so that you know where they are at all times.
  9. If your company is offering you relocation services, make sure you know all the terms. Often, they will cover items you might not think about, like the cost of shipping your car or professional organizers to help you unpack. They may also be negotiable in what they cover.
  10. Save all your moving expense receipts. If you are moving 50 miles or more from your old job to start a new job, your expenses may be tax deductible.
  11. Make a list of services you need to terminate in your old town and services you need to initiate in your new town.
  12. If you have doctor, dentist, veterinary, or hair appointments scheduled ahead of time, call and cancel them.
  13. Remember to transfer subscriptions for things like magazines, food deliveries, and mail-order prescriptions.
  14. Change your delivery address on your Amazon, Target, Shipt, or other shopping accounts so you don’t accidentally ship items to your old address.
  15. Schedule an appointment to transfer your automobile registration and driver’s license if moving to a new state.
  16. Transfer your voter’s registration right away, especially if your move if close to a major election registration deadline.

As I said, we understand how stressful moving can be, let alone when moving to a new city or state (trust me, we’ve done it). With some preparation & moving/packing tips, you can make the entire process a bit easier on yourself.

For packing tips to make your move less stressful, this article has some great tips: https://www.lifestorage.com/blog/moving/packing-tips-for-moving/

The Floods Real Estate offers a free Moving Guide as well as a Relocation Guide. If you’d like a copy, please don’t hesitate to ask and we’ll be happy to email it to you!

Posted on June 9, 2020 at 11:56 am
Susan Flood | Posted in Buyers, Sellers |

Staging To Sell

Stage Your Home To Sell

When it comes to getting your house sold, appearance is EVERYTHING. Staging is a strategic marketing tool used by sellers to help buyers imagine themselves living in your home and fall in love with the property. It involves styling your home in a way that enhances its appeal to potential buyers.

Staging is more than just putting a new welcome mat in front of the door and getting new throw pillows – when done correctly, it can help a home sell for more money in a shorter amount of time.

What The Experts Are Saying

83% of real estate agents said staging made it easier for a buyer to visualize the property as their future home. (NAR) According to a survey by the National Association of Realtors (NAR), 29% of sellers’ agents stated that the sales price for homes that were staged were between 1% and 5% higher than homes that were not staged. Additionally, 39% of seller’s agents reported that staging a home reduces the days a home is on the market.

 Here are some quick tricks:

  • De-clutter, de-clutter, de-clutter
  • Depersonalize every room
  • Clean like you’ve never cleaned before
  • Replace old, dim light bulbs with bright, new ones
  • Upgrade your curb appeal
  • Remove or rent furniture; move around your current furniture
  • Add neutral and minimal decor
  • Clear out any odors and make your home smell good
  • Get carpets steam cleaned if there are any stains/odors
  • Consider adding some finishing touches such as putting fresh flowers in a vase, placing a bowl of fruit on a kitchen counter, laying a throw blanket across the back of a chair, and adding some folded towels to the bathroom

For more on staging, here is a great article: https://www.trulia.com/guides/staging-a-house/


You don’t necessarily need to hire a staging company but it certainly helps to work with a real estate professional that understands staging. That’s where we come in; Susan Flood of The Floods Real Estate is a certified stager and can help to not only get your house market ready but get it sold fast and for top dollar.

Not only is Susan a certified stager, but The Floods Real Estate also gives their sellers a Staging Guide that walks them through the process.


If you’re considering selling your home, please don’t hesitate to contact us, we’d love to chat!

Posted on April 19, 2020 at 5:00 pm
Susan Flood | Posted in Sellers |

Making Your Move a Successful One

Ways You Can Make Moving a Little More Bearable

It’s no secret that moving is stressful but did you know that research shows that it’s even more stressful than divorce? According to studies, moving is stressful because there are so many small details involved when it comes to moving into a new home. While there is no way to completely eliminate stress during the moving process, here are some things you can do to make the process less overwhelming.

Forward your mail earlier – Obviously you’re moving to a new address so it’s crucial that you change your address so you’re not chasing your mail all over the city. It’s not just the post office you have to remember either; update your address on your credit cards, bank accounts, student loans you might have, magazine subscriptions, car insurance, and don’t forget to give your friends and family a heads up.

Turning the utilities on – The last thing anyone wants to deal with after moving is living for a few days without electricity or even worse, without WiFi. Remember to contact any utility companies before your big move and ask them to transfer utilities; make sure to allow enough time as it may take a few days to get the new accounts set up and good to go.

Hire help – While it may look appealing to cut costs where you can after buying a home, this is NOT the place to do it if you can avoid it. Take it from us, it’s absolutely worth the expense. With the internet, it’s pretty easy to find reputable movers and there’s also many apps that help you find and hire movers. We also have some movers we personally recommend if you would rather go that route.

Donate, donate, donate – There’s no better time to clean out and donate any unused items than when you’re moving into a new home. This is a win-win, you’re helping those in need and it means there’s less stuff for you to have to move to your new place.

Organize your boxes – This should be done according to necessity. Which items will you need ASAP when you move in? Think toothbrush, wine opener, pajamas, hair dryer, etc. Let’s be honest, after a long day of moving, the last thing you’ll want to do is go hunting for your toothbrush.

Photos are necessary – While this step may seem a bit over-the-top, it is actually extremely helpful and you’ll be so glad you did it. Take photos or videos of how electronics and complicated furniture pieces are assembled. You may think you’ll remember how to re-assemble your favorite electronics or that shelf in your office but why take that chance when you can snap a few pictures or take a short video?

We get it, moving is not fun. There’s going to be some bumps in the road and annoyances but you can certainly make it easier on yourself by preparing beforehand.

Moving is worth it in the end but the stress and anxiety that comes with it can be daunting. Consider following some of the tips in this article: https://www.psychologytoday.com/us/blog/living-the-questions/201703/ten-simple-tips-manage-the-stress-moving

We offer a Moving Checklist. To download a copy, click HERE.

Posted on April 4, 2020 at 12:34 pm
Susan Flood | Posted in Buyers, Sellers |

Considering FSBO? Here’s What You Need To Consider

6 Things To Consider When Selling Your Home, Alone

If you are planning to sell your home in the near future, you may be considering selling “By Owner.” The idea of saving the money you might spend on broker’s commissions is attractive. After all, who wouldn’t want to have a few thousand more dollars to spend on their new home? However, selling your home by yourself is more time consuming and stressful than most people realize. One of the scenarios we agents see all too often is the homeowner that puts their house up for sale without planning realistically for the whole process. Then, after weeks or months of frustration, they call on a real estate agent to bail them out and get the job done quickly.

So, before you put that FSBO sign in the yard, give some thought to these points from your local real estate experts:

  • You’ll need a fair market value on your home. You may think you know what your home should sell for, but often homeowners overprice their home, which will lead to more time on the market. Real estate agents have many tools available to evaluate the market in your area and give you an accurate sales price.
  • Buyers will lowball you on offers. Knowing you aren’t paying broker’s commissions, buyers will offer you well below your asking price, so you may not save as much as you hope. Research shows homes listed with a broker sell for more money and less time on the market than those sold by owner. Having an agent who is experienced in negotiating price and terms is well worth the cost.
  • You will need to coordinate your own showings and open houses. Do you have the flexibility to field calls and schedule showings at all hours of the day and night? Agents are used to working 24/7 and juggling ever-changing showing schedules. You may not be prepared for shifting your family’s schedule around daily so that someone can be home to show the house. How will you respond to strangers roaming through your home, closets and cabinets? It’s well known that homes show better when the seller is not home and the buyer can look freely, under the supervision of a real estate agent.
  • You’ll need to advertise your home. When you list with an agent, your home goes into the Multiple Listing Service (MLS), where it is available to every agent in your area, and it will appear on Zillow.com, Realtor.com and other national sites. Additionally, your agent will market your home within their network of agents, on social media, in print media, mass mailings, local signage, open houses, or other sources. There are flat fee listing services that will put your home in the MLS system, but they don’t offer you the support and personalized services a dedicated agent can give you.
  • The process is just starting when the contract is signed. Getting under contract is the first step of many in the process, and things can, and often do, go wrong along the way. The escrow deposit, home inspection period, home appraisal, buyer’s financing approval, obtaining a clear title, and the buyer’s final walk-through are all hurdles that must be cleared. Each step requires a clear and legal paper trail that an agent knows how to properly execute to protect your rights as a seller. An agent can guide you through any complications that might arise and will be able to speak effectively on your behalf to the other parties working on your transaction.
  • We’re here for the long haul. As your real estate agent, we want to build a lasting relationship with you. We’ll be here after closing day to help you with any additional needs. Even if you are moving to another city, you can call on us to give you referrals for professionals in your new area.

For a more in depth look at FSBO’s vs. using a real estate agent, you might want to check out this article: https://www.investopedia.com/articles/personal-finance/071514/8-reasons-not-sell-your-home-without-agent.asp

FSBO or a Real Estate Professional: Are you still not sure what the right choice is?

Not sure if you want to sell your house yourself or hire a real estate agent? Meet with some local real estate agents to see their listing impressions. It certainly cannot hurt to vet all your options and it costs you nothing.

If meeting with local agents is not a step you necessarily want to take right now, call or email us and we’d be happy to send you copy of our complimentary Seller’s Guide that walks you through the entire process…no strings attached.

Posted on March 31, 2020 at 12:31 pm
Susan Flood | Posted in Sellers |